Product Spotlight: Ayrton Veloce Profile

Product Spotlight: Ayrton Veloce Profile

Built for the Elements, Designed for Impact

We’re thrilled to spotlight one of the newest additions to our growing rental inventory: the Ayrton Veloce Profile. This ultra-equipped fixture from Ayrton’s ULTIMATE range represents the latest evolution in outdoor-ready, high-output lighting—and we couldn’t be more excited to offer it to our clients.

Whether you’re planning a large-scale concert tour, an outdoor festival, or a high-end corporate production, the Veloce Profile is engineered to meet the toughest demands with unmatched performance.

Rugged. Refined. Ready for Anything.

The Veloce Profile doesn’t just raise the bar—it redefines it. With a sleek, lightweight design (just shy of 90 lbs.) and IP65-rated weather protection, this fixture is built for the rigors of outdoor use in all environments. Rain or shine, you can count on the Veloce to deliver consistent, professional-quality output every time.

The Veloce Profile produces a staggering 43,000 lumens. That’s light you can trust to cut through even the most complex outdoor scenes—from foggy festival fields to massive stadium stages.

View the full spec sheet

Unmatched Versatility for Touring and Festivals

The Veloce Profile’s flexibility makes it a dream for designers and rental clients alike. With a deep feature set that enables both subtle ambiance and bold spectacle, you’ll be ready for anything the show calls for. Whether you’re shaping tight beams or creating massive textures, the Veloce delivers with precision.

Touring and Festivals
Touring and Festivals
Touring and Festivals

Key features include:

 

  • IP65 rated

  • 43,000 lumens

  • 13:1 zoom ratio

  • Zoom aperture: 4° to 52°

  • CMY color mixing system

  • Ultra-precise framing module

  • Dual rotating and indexable prisms

  • Dual rotating gobo wheels with seven high-precision glass gobos

  • Focusable animation wheel with continuous rotation in both directions

  • Electronic dimming for smooth light adjustment

Quiet, Smart, and Camera-Ready

Its flicker-free source management makes it an excellent option for broadcast, live streaming, and recording environments where visual clarity and audio sensitivity matter.

 

PRODUCT SPOTLIGHT - Veloce Profile

Despite its power, the Veloce Profile is whisper-quiet thanks to:

  • An advanced sealed liquid cooling system

     

  • IP68-rated variable-speed fans

     

  • User-selectable modes, including Super Silent Mode

Built for the Road. Backed by Ayrton. Available from Starlite.

At Starlite, we invest in gear that empowers creativity. Ayrton fixtures have consistently impressed us with their performance, innovation, and road-tested durability. The addition of the Veloce Profile reflects our continued commitment to offering the best tools to our clients.

→ Whether you’re a lighting designer pushing creative boundaries or a production manager planning the next big tour, the Veloce Profile belongs in your rig.

Now in Stock—Rent the Veloce Profile Today

Ready to add the Veloce Profile to your next event, project or tour? Contact our rental team, and let’s make it happen.

Expert customer support from our in-house team and a full range of accessories and compatible gear

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Manufacturer Spotlight: Shure

Manufacturer Spotlight: Shure

At Starlite, we take audio seriously. While many recognize us for our professional lighting expertise, our roots run just as deep in the world of AV solutions. From the best Shure wireless systems to top tier speakers, our team of audio professionals understand the technical nuances of sound. We know that when it comes to reliability, clarity, and innovation, there’s one name that consistently rises to the top—Shure.

As a trusted authorized dealer for decades, we don’t just sell Shure products; we invest in them. We rely on Shure for our wireless systems in rental inventory because we know our clients trust us to provide the best. And we trust Shure to deliver flawless performance, time and time again.

 

A Legacy of Excellence: 100 Years of Shure

 

Founded in 1925 by S.N. Shure as “The Shure Radio Company,” the brand started by selling radio parts kits in Chicago, Illinois. Over the past century, Shure has set the benchmark for audio quality, evolving into a global leader in sound technology. Their products have become synonymous with durability, reliability, and industry-standard excellence. Whether for performers, broadcasters, or AV integrators, Shure has been at the forefront of audio innovation, engineering products with a deep understanding of real-world needs.

 

The Products That Define Audio Excellence

Shure’s product line spans an impressive array of professional audio solutions, from high-performance mixers and DSPs to industry-leading in-ear monitoring systems. But where Shure truly shines is in the world of microphones and wireless systems.

Some of the most trusted microphones in the industry include:

 

SM58

SM58

The gold standard for live vocals, built like a tank and designed to handle any performance environment.

SM7B

SM7B

A favorite among podcasters, radio hosts, and vocal recording artists for its rich, warm sound.

Beta 58A

Beta 58A

A refined version of the SM58 with enhanced clarity and high output.

KSM9

KSM9

A premium condenser microphone known for its studio-quality sound in live applications.

And when it comes to wireless systems, Shure leads the pack with:

 

PGX-D Wireless

PGX-D Digital Shure Wireless System: 

A simple yet effective wireless setup designed for musicians and presenters who need clear sound and ease of use.

SLX-D Wireless System

SLX-D Digital Shure Wireless System:

A reliable digital wireless system ideal for presentations, houses of worship, and live performances.

QLX-D Wireless System

QLX-D Digital Shure Wireless System:

A high-quality wireless solution that balances performance and affordability, making it a top choice for schools and corporate events.

ULX-D Wireless System

ULX-D Digital Shure Wireless System:

A professional-grade system that delivers pristine audio quality and networked control, perfect for demanding productions.

Why Shure?

Shure isn’t just another audio brand—it’s a company that redefines and reshapes the industry. With a relentless commitment to innovation, Shure continuously evolves its product line to meet the highest professional standards.

  • Unmatched Audio Fidelity: From corporate presentations to live events, Shure’s products ensure every word and note is delivered with crystal-clear precision.

  • Built to Last: Shure’s microphones, in-ear monitors, and digital signal processors (DSPs) are renowned for their durability, built to withstand the demands of even the most rigorous applications.

  • Fair and Honest: Shure is committed to transparency and integrity in its client relationships, ensuring that users get the best solutions tailored to their needs.

Trusted by Professionals: At Starlite, we’re not alone in our trust in Shure—broadcasters, performers, and audio engineers worldwide depend on Shure to power their sound.

Trust Starlite. Trust Shure.

At Starlite, we know sound. Our clients return to us because they trust our expertise, and we deliver that trust in every Shure product we recommend. Whether you’re outfitting a corporate conference room, a live performance venue, or a house of worship, Shure ensures that your message is heard—loud and clear.

Looking to upgrade your audio setup? Let’s talk about how Shure can elevate your next project. 

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A Guide to Troubleshooting Complex AV Issues

A Guide to Troubleshooting Complex AV Issues

Immersive Experience

Audiovisual (AV) systems are the critical backbones of modern businesses and event spaces, enabling seamless communication, impactful presentations, and immersive experiences. However, even the most advanced AV technology is not immune to occasional issues that require AV troubleshooting. When these systems falter, the results can be frustrating and disruptive—delaying operations, affecting productivity, and compromising the experience for everyone involved. 

Troubleshooting complex AV problems quickly and effectively is not just a convenience; it’s a necessity. From malfunctioning displays to unresponsive control systems, resolving these challenges often requires expertise, specialized tools, and a proactive approach.

How Long Do AV Systems Last?

The lifespan of an AV system depends on various factors, from the quality of the equipment to how frequently it’s used. Understanding this lifecycle is crucial for planning maintenance, upgrades, and replacements.

General AV Equipment:

5 to 10 years, depending on usage and environmental factors.

Audio Components (Speakers, Microphones):

Often last over 10 years with proper care.

Displays (Projectors, Monitors):

Approximately 3 to 7 years, with frequent upgrades due to evolving resolution standards.

Control Systems:

5 to 7 years, though software updates can extend functionality.

Factors That Impact Longevity

  1. Frequency of Use: High-traffic environments may experience faster wear and tear.

  2. Environmental Conditions: Dust, humidity, and extreme temperatures can shorten the life of components.

  3. Technological Advancements: Innovations may render older systems less efficient or incompatible with modern setups.


Tips for Extending the Life of Your AV System

  • Schedule regular cleaning and inspections to address wear and tear early.
  • Stay on top of firmware and software updates to maintain compatibility and performance.
  • Monitor system usage and consider redistributing resources to reduce strain on high-use equipment.By keeping your system well-maintained and staying aware of its lifecycle, you can minimize unexpected failures and ensure your AV setup supports your needs for years.

 

The Primary Function of an AV Control System

 

The control system is at the heart of any well-functioning AV system, making it easier to operate multiple devices from a single interface. Some key features of modern AV control systems include:

Immersive Experience

1: Customizable interfaces for different environments.

 

2: Remote access via devices like smartphones or laptops.

 

3: Seamless integration with smart technologies.

 

4: Diagnostic tools for proactive issue detection.

A well-optimized control system reduces complexity and increases efficiency. Regular updates, proper configuration, and user training are essential for maximizing its capabilities. By prioritizing a user-friendly setup and maintaining compatibility with your equipment, you can ensure smooth and reliable operation.

What Are Examples of Complex AV Issues?

Even small issues can have a big impact when it comes to audiovisual systems. AV issues refer to problems or disruptions that affect the functionality of sound, video, and control systems.

 

Common AV Problems

 

  •       Audio Issues: No sound, distorted audio, or inconsistent volume levels.
  •       Visual Disruptions: Blank screens, flickering displays, or incorrect resolutions.
  •       Connection Failures: Inability to sync devices, network disruptions, or HDMI failures.
  •       Control System Glitches: Unresponsive touch panels or automation errors.

     

These issues can arise from aging equipment, improper configurations, software bugs, or user errors. Left unresolved, they can disrupt meetings, presentations, and events, leading to frustration and potential loss of productivity.

While some AV issues are straightforward, others are far more intricate, requiring advanced tools and expertise to diagnose and resolve. Complex AV issues often involve interconnected systems or underlying problems that aren’t immediately apparent.

 

Examples of More Complex AV Issues

 

  1. Systemwide Failures: A control system crash that affects all devices in a conference room or event space.
  2. Integration Challenges: New equipment conflicts with legacy systems due to compatibility issues.
  3. Environmental Interference: Systems malfunctioning due to excessive heat, humidity, or electromagnetic interference.
  4. Scalability Problems: Expanding AV setups across multiple locations while maintaining consistent performance.

These issues often stem from a combination of hardware limitations, software bugs, or environmental factors. Resolving them requires a structured approach that goes beyond basic troubleshooting.

Whether it’s a high-stakes board meeting or an important event, downtime can damage reputations and derail goals. That’s why businesses and venues trust STARcare® Service and Support to provide proactive AV troubleshooting and rapid response times. By addressing problems at their source, STARcare® not only resolves issues but also prevents them from recurring, ensuring your AV systems operate flawlessly when you need them most.

How to Troubleshoot Complex AV Systems

Addressing complex AV issues requires specialized strategies and tools that dig deeper into the root causes. Here are the recommended steps for uncovering the issue:

 

  1. Perform a Root Cause Analysis: Investigate interconnected systems to identify the true source of the problem. For instance, a flickering display may be caused by network instability rather than the screen itself.

     

  2. Leverage Diagnostic Software: Use advanced system logs and monitoring tools to detect patterns or anomalies that simple checks might miss.

     

  3. Assess Integration Points: Examine how different components—such as control systems, displays, and audio equipment—communicate. Look for outdated firmware or unsupported protocols causing conflicts.

     

  4. Simulate Problem Scenarios: Test the system under conditions similar to when the issue occurred, such as running all devices simultaneously or simulating network traffic.

     

  5. Collaborate with Experts: Engage specialists like STARcare® technicians, who have access to advanced tools and expertise in resolving multi-faceted AV problems.

     

Pro Tip: Preventative Maintenance Is Key

Regular maintenance can significantly reduce the risk of complex AV issues. STARcare® includes preventative maintenance visits to inspect, clean, and adjust your equipment, identifying potential problems before they cause disruptions.

 

Why Reliable AV Support is Essential for Success

Whether you’re managing a corporate office, hosting live events, or running a performance venue, AV systems are critical to delivering seamless communication and engagement. When issues arise, having reliable support can make all the difference. Unresolved AV problems can lead to disrupted operations, frustrated users and attendees, and unexpected expenses. :

Reliable AV support ensures your systems are always ready to perform. Key advantages include:

  •       Proactive Maintenance: Regular system checks can catch small issues before they escalate.
  •       Rapid Response: Access to experts means less downtime when problems occur.
  •       Optimized Performance: Support teams can fine-tune your setup to ensure you’re getting the best results.

Investing in a support plan that aligns with your system’s needs helps reduce stress and improve reliability. Whether through in-house teams or third-party services, regular maintenance and expert troubleshooting are essential for ensuring your AV systems meet your goals.

The Role of STARcare® in Troubleshooting AV Issues

When it comes to complex AV systems, resolving issues often requires more than just basic troubleshooting. STARcare® Service and Support is designed to bridge the gap, offering comprehensive solutions to keep your systems running smoothly. STARcare® goes beyond fixing problems—it maintains and optimizes your AV systems to minimize downtime and prevent future disruptions. Key features include:

  •       Access to certified AV technicians.
  •       Onsite support during business hours.
  •       Regular maintenance to extend equipment life.
  •       Comprehensive coverage during the manufacturer’s warranty. 

How STARcare® Streamlines Troubleshooting

  1. Proactive Problem Detection: Preventative maintenance helps identify issues early, often before they impact operations.
  2. Rapid Response Times: With a dedicated support team, STARcare® ensures minimal disruption by resolving problems quickly.
  3. Tailored Solutions: Each system is unique, and STARcare® customizes its support plans to match your specific needs.

Audiovisual systems are essential for seamless communication, entertainment, and engagement, but even the most sophisticated setups can encounter challenges. Partnering with STARcare® means fewer headaches, smoother operations, and a trusted partner who prioritizes the performance of your AV systems. Whether it’s an urgent issue or long-term maintenance, our team is there to provide expert service and peace of mind.

Ready to ensure your AV systems are always running smoothly? Contact us to learn more about STARcare® Service and Support and how it can help simplify your AV management.

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How to Create Immersive Experiences With Light and Sound

How to Create Immersive Experiences With Light and Sound

Immersive experiences have revolutionized the way we engage with art, entertainment, and events. Whether it’s stepping into a multi-sensory art installation, attending a live performance that blurs the line between audience and performer, or wandering through a vibrantly lit exhibit, creating immersive experiences captivate us by activating all our senses.

At the core of these experiences lie two powerful tools: light and sound. Together, they create the ambiance, tell a story, and guide our emotions, turning ordinary spaces into extraordinary environments.

In this blog, we’ll explore what makes an experience truly immersive and how you can use cutting-edge lighting, visual and sound techniques to transform any space into an extraordinary sensory experience.

What Makes an Experience Immersive?

An immersive experience pulls people into a different reality, making them active participants instead of passive spectators. Whether it’s a corporate event, art exhibit, or theatrical performance, immersion is all about creating a sense of presence—where the audience feels completely involved in the moment.

But what exactly defines an immersive event or show?

 

  • Storytelling and Emotional Connection: At its core, an immersive experience tells a story that resonates emotionally. It engages multiple senses to ensure participants feel connected and present.
  • Interactivity: Many immersive events allow participants to interact with their surroundings, whether it’s through motion-activated lighting, responsive soundscapes, or hands-on elements.
  • Atmosphere: The environment is carefully designed with the audience in mind, using light and sound to evoke specific emotions, create tension, or build excitement.

Examples of Immersive Experiences

Art Installations:

Step into a room bathed in shifting colors, where music changes with each movement you make.

Performances:

Think of theater productions that take place in unconventional settings, where the performers move around the audience rather than staying on a

Events:

Corporate events or brand activations that use projection mapping and surround sound to create unforgettable moments.

Creating immersive experiences is more than just creating events—they’re journeys into another world. By understanding the elements that make them impactful, you can design experiences that leave lasting impressions on your audience.

 

How to Create an Immersive Event Using Light and Sound

Creating an immersive event or experience takes thoughtful planning and execution. Here’s a step-by-step guide to designing your own multi-sensory masterpiece:

Immersive Experience

Step 1: Define Your Purpose

Start by understanding the goal of your event. Is it a corporate activation, an art exhibition, or an experiential performance? What emotions or messages do you want participants to take away?

Step 2: Build a Narrative

Every immersive experience is rooted in storytelling. Develop a narrative that guides your audience through the event. Then use light and sound to reflect the story’s emotions, transitions, and climaxes.

Step 3: Use Technology to Your Advantage

Modern tools make it easier than ever to create immersive environments. Dynamic LED lighting and projection mapping can transform spaces with minimal effort. Surround sound systems and spatial audio add depth and realism.

Step 4: Collaborate with Experts

Partnering with professionals ensures your vision is executed flawlessly. Starlite can bring the technical expertise and creative insight to turn your ideas into reality. By combining thoughtful planning with cutting-edge technology, you can design an event that captivates and engages at every turn.

Key Visual and Sound Techniques for Immersion

Creating immersive experiences isn’t just about the tools you use—it’s about how you use them. Here are some of the most effective techniques to maximize the impact of light and sound in your event or installation:

Visual Techniques

  • Projection Mapping: Transform flat surfaces into dynamic displays using animated visuals that respond to the environment. Perfect for exhibitions and brand activations.
  • Dynamic Color Changes: Use colors to evoke emotions and guide the audience’s experience. Cool blues can relax, while fiery reds add excitement.
  • Spotlighting vs. Ambient Lighting: Combine focused lighting to highlight key elements with ambient lighting to fill the space and create mood.
  • Interactive Lighting: Integrate motion sensors so lighting reacts to the audience’s movement, enhancing engagement.

Sound Techniques

  • Spatial Audio: Create a 360-degree soundscape where the audience hears different elements depending on their location in the space.
  • Directional Sound Cues: Use sound to subtly guide participants through a space or narrative. For example, footsteps or whispers leading to an exhibit.
  • Layered Soundscapes: Combine background ambiance with foreground elements, like music or dialogue, to create depth and immersion.
  • Interactive Sound: Allow participants to influence the sound environment through touchpoints or movement, enhancing interactivity.

By blending these techniques, you can craft an event that captivates the senses and leaves a lasting impression on your audience.

Why Choose Professional Integration for Immersive Experiences?

 

The success of an immersive event relies on precise execution. While DIY setups might seem cost-effective, the complexity of integrating light and sound to create a cohesive experience often requires professional expertise.

The Value of Professional Integration

  • Seamless Execution: Professionals ensure that all elements of lighting and sound work harmoniously, eliminating technical hiccups that can disrupt the experience.
  • Cutting-Edge Technology: Integration experts like Starlite have access to the latest tools and techniques, from advanced projection mapping systems to customizable audio solutions.
  • Tailored Solutions: Every event is unique. A professional team will design lighting and sound specifically for your space and goals, ensuring maximum impact.

     

How Starlite Delivers

At Starlite, we specialize in both event rentals and fully integrated solutions for immersive environments. Whether you’re hosting a one-time event or creating a permanent installation , our team brings expertise and creativity to make your vision a reality. .

Check out some of our work:

Immersive experiences aren’t just about visuals or sound—they’re about crafting moments that resonate with audiences on an emotional level. Whether you’re designing an art installation, planning a corporate event, or hosting an exhibition, light and sound are the building blocks that bring your vision to life.

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FAQs About Immersive Experiences

What is an immersive event?

An immersive event is an experience designed to fully engage attendees by activating their senses and emotions. These events often use a combination of interactive elements, dynamic lighting, and soundscapes to create an environment where participants feel like they’re part of the story rather than mere spectators.

How do you create an immersive art experience?

Immersive art experiences often involve multi-sensory engagement, such as projection mapping, interactive soundscapes, and dynamic lighting. The goal is to draw visitors into the artwork itself, allowing them to feel as though they’re part of the creative process.

What is the best lighting for immersive exhibitions?

The best lighting for immersive exhibitions depends on the desired effect. For fine art, soft and directional lighting highlights details without overwhelming the piece. For immersive exhibits, colorful and dynamic lighting can help set the mood and enhance the story.

 

How do you light an exhibition?

Lighting an exhibition involves balancing ambient and focused lighting to create contrast and draw attention to key pieces. Projection mapping and motion-activated lighting are popular for adding an interactive and modern twist to traditional setups.

 

LDI 2024: Showcasing Innovation and Building Expertise

LDI 2024: Showcasing Innovation and Building Expertise

The 2024 LDI (Live Design International) trade show in Las Vegas brought together the best and brightest in the live events and integration industries, and Starlite’s own Andrew Thompson (Senior Project Manager) and Drew Hopkins (Integration Account Executive) were thrilled to attend. With its dazzling displays, groundbreaking technologies, and invaluable networking opportunities, LDI provided our team with critical insights and inspiration to continue delivering top-notch solutions to our clients. Here are the highlights of our experience and key takeaways from the event.

 

An Electric Atmosphere: A Visual Display of Innovation

 

Both Andrew and Drew were struck by the scale and excitement of the LDI show floor. Drew also described the event as “electric,” with live demonstrations and fascinating conversations happening at every turn. Andrew noted the visual spectacle of the exhibits. Companies showcased cutting-edge technologies in stunning displays. Despite the overwhelming variety, both team members focused on identifying technologies that align with Starlite’s mission to provide exceptional service and innovative solutions.

One of the most noticeable trends this year was the rise of LED video walls. According to Andrew, “LED video walls were the most heavily represented product type at the show.” Drew added that innovations ranged from transparent LED panels to interactive dance floors, illustrating the diverse applications of this technology.

LDI 2024 show floor

Highlight: A Game-Changer for K-12 Theaters


On the conference floor, Andrew and Drew discovered a truly exciting new rigging product designed with the K-12 and performing arts center markets in mind. This innovative system caught their attention immediately, standing out as something that could revolutionize how schools approach their theater spaces.

Andrew shared, “This was the most surprising and exciting product I came across,” while Drew highlighted its potential to make a big impact in schools and beyond.

We’re keeping the details under wraps for now, but stay tuned—this is something you won’t want to miss as we bring this breakthrough solution to our customers.

Cutting-Edge Technologies: What’s Trending in the Industry

Several trends and innovations captured our team’s attention:

LED Video Walls

As the dominant technology at LDI, LED video walls continue to push boundaries. From transparent panels to high-resolution dance floors, manufacturers are competing to offer unique features that set them apart. Andrew observed, “We can look forward to seeing how the different companies differentiate themselves in the marketplace and determine which align with our customers’ vision and needs.”

Next-Generation Moving Lights

Drew noted advancements in moving light fixtures, which are becoming more affordable while boasting impressive feature sets. These innovations are poised to make high-impact lighting more flexible to a wider range of clients.

Data and Power Management

With the growing complexity of live production environments, data and power management are taking center stage. Drew highlighted emerging solutions that provide better networking options and more efficient ways to integrate systems within existing buildings.

LDI 2024 Lighting Fixtures

Engaging Exhibits and Memorable Demos

Several exhibitors left a lasting impression on our team:

  • ADJ and Robe: These booths delivered captivating shows that demonstrated the capabilities of their products.
  • Elation: Featuring live performers, the Elation booth was described by Drew as “show-stopping,” drawing crowds with its dynamic displays.

While the interactive element was limited, these presentations provided valuable insights into how manufacturers are positioning themselves in a competitive market.

Interested in finding out more about these products and how they can enhance your projects? Talk with our team!

Strengthening Connections and Staying Ahead

Networking was another critical aspect of LDI. Andrew spent time with connections from Canto USA and Rose Brand. Alos Drew spent time with representatives from TMB, ADJ, and ETC, building relationships that could prove invaluable for our clients’ future projects. He reflected, “Knowing more about what there is that we can offer our clients is the best thing that we can do. LDI provides a unique opportunity to see firsthand all of the complex offerings so that we can advise our clients on the best way to move forward.”

 

Looking Ahead: Starlite’s Role as a Thought Leader

Attending LDI reinforced Starlite’s commitment to staying at the forefront of technology and innovation. Andrew noted that participation in events like LDI “demonstrates to our vendors and customers that Starlite is committed to staying up-to-date on the latest products and technologies.” The insights gained at LDI will not only enhance our offerings but also ensure that we remain a trusted partner for our clients.

Finally, from the scalability of new K-12 technology to the versatility of LED video walls, the technologies showcased at LDI promise to shape the future of live production and systems integration. Starlite is proud to bring this knowledge back to our clients, helping them achieve their creative visions with confidence and innovation.

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