Manufacturer Spotlight: Shure

Manufacturer Spotlight: Shure

At Starlite, we take audio seriously. While many recognize us for our professional lighting expertise, our roots run just as deep in the world of AV solutions. From the best Shure wireless systems to top tier speakers, our team of audio professionals understand the technical nuances of sound. We know that when it comes to reliability, clarity, and innovation, there’s one name that consistently rises to the top—Shure.

As a trusted authorized dealer for decades, we don’t just sell Shure products; we invest in them. We rely on Shure for our wireless systems in rental inventory because we know our clients trust us to provide the best. And we trust Shure to deliver flawless performance, time and time again.

 

A Legacy of Excellence: 100 Years of Shure

 

Founded in 1925 by S.N. Shure as “The Shure Radio Company,” the brand started by selling radio parts kits in Chicago, Illinois. Over the past century, Shure has set the benchmark for audio quality, evolving into a global leader in sound technology. Their products have become synonymous with durability, reliability, and industry-standard excellence. Whether for performers, broadcasters, or AV integrators, Shure has been at the forefront of audio innovation, engineering products with a deep understanding of real-world needs.

 

The Products That Define Audio Excellence

Shure’s product line spans an impressive array of professional audio solutions, from high-performance mixers and DSPs to industry-leading in-ear monitoring systems. But where Shure truly shines is in the world of microphones and wireless systems.

Some of the most trusted microphones in the industry include:

 

SM58

SM58

The gold standard for live vocals, built like a tank and designed to handle any performance environment.

SM7B

SM7B

A favorite among podcasters, radio hosts, and vocal recording artists for its rich, warm sound.

Beta 58A

Beta 58A

A refined version of the SM58 with enhanced clarity and high output.

KSM9

KSM9

A premium condenser microphone known for its studio-quality sound in live applications.

And when it comes to wireless systems, Shure leads the pack with:

 

PGX-D Wireless

PGX-D Digital Shure Wireless System: 

A simple yet effective wireless setup designed for musicians and presenters who need clear sound and ease of use.

SLX-D Wireless System

SLX-D Digital Shure Wireless System:

A reliable digital wireless system ideal for presentations, houses of worship, and live performances.

QLX-D Wireless System

QLX-D Digital Shure Wireless System:

A high-quality wireless solution that balances performance and affordability, making it a top choice for schools and corporate events.

ULX-D Wireless System

ULX-D Digital Shure Wireless System:

A professional-grade system that delivers pristine audio quality and networked control, perfect for demanding productions.

Why Shure?

Shure isn’t just another audio brand—it’s a company that redefines and reshapes the industry. With a relentless commitment to innovation, Shure continuously evolves its product line to meet the highest professional standards.

  • Unmatched Audio Fidelity: From corporate presentations to live events, Shure’s products ensure every word and note is delivered with crystal-clear precision.

  • Built to Last: Shure’s microphones, in-ear monitors, and digital signal processors (DSPs) are renowned for their durability, built to withstand the demands of even the most rigorous applications.

  • Fair and Honest: Shure is committed to transparency and integrity in its client relationships, ensuring that users get the best solutions tailored to their needs.

Trusted by Professionals: At Starlite, we’re not alone in our trust in Shure—broadcasters, performers, and audio engineers worldwide depend on Shure to power their sound.

Trust Starlite. Trust Shure.

At Starlite, we know sound. Our clients return to us because they trust our expertise, and we deliver that trust in every Shure product we recommend. Whether you’re outfitting a corporate conference room, a live performance venue, or a house of worship, Shure ensures that your message is heard—loud and clear.

Looking to upgrade your audio setup? Let’s talk about how Shure can elevate your next project. 

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LDI 2024: Showcasing Innovation and Building Expertise

LDI 2024: Showcasing Innovation and Building Expertise

The 2024 LDI (Live Design International) trade show in Las Vegas brought together the best and brightest in the live events and integration industries, and Starlite’s own Andrew Thompson (Senior Project Manager) and Drew Hopkins (Integration Account Executive) were thrilled to attend. With its dazzling displays, groundbreaking technologies, and invaluable networking opportunities, LDI provided our team with critical insights and inspiration to continue delivering top-notch solutions to our clients. Here are the highlights of our experience and key takeaways from the event.

 

An Electric Atmosphere: A Visual Display of Innovation

 

Both Andrew and Drew were struck by the scale and excitement of the LDI show floor. Drew also described the event as “electric,” with live demonstrations and fascinating conversations happening at every turn. Andrew noted the visual spectacle of the exhibits. Companies showcased cutting-edge technologies in stunning displays. Despite the overwhelming variety, both team members focused on identifying technologies that align with Starlite’s mission to provide exceptional service and innovative solutions.

One of the most noticeable trends this year was the rise of LED video walls. According to Andrew, “LED video walls were the most heavily represented product type at the show.” Drew added that innovations ranged from transparent LED panels to interactive dance floors, illustrating the diverse applications of this technology.

LDI 2024 show floor

Highlight: A Game-Changer for K-12 Theaters


On the conference floor, Andrew and Drew discovered a truly exciting new rigging product designed with the K-12 and performing arts center markets in mind. This innovative system caught their attention immediately, standing out as something that could revolutionize how schools approach their theater spaces.

Andrew shared, “This was the most surprising and exciting product I came across,” while Drew highlighted its potential to make a big impact in schools and beyond.

We’re keeping the details under wraps for now, but stay tuned—this is something you won’t want to miss as we bring this breakthrough solution to our customers.

Cutting-Edge Technologies: What’s Trending in the Industry

Several trends and innovations captured our team’s attention:

LED Video Walls

As the dominant technology at LDI, LED video walls continue to push boundaries. From transparent panels to high-resolution dance floors, manufacturers are competing to offer unique features that set them apart. Andrew observed, “We can look forward to seeing how the different companies differentiate themselves in the marketplace and determine which align with our customers’ vision and needs.”

Next-Generation Moving Lights

Drew noted advancements in moving light fixtures, which are becoming more affordable while boasting impressive feature sets. These innovations are poised to make high-impact lighting more flexible to a wider range of clients.

Data and Power Management

With the growing complexity of live production environments, data and power management are taking center stage. Drew highlighted emerging solutions that provide better networking options and more efficient ways to integrate systems within existing buildings.

LDI 2024 Lighting Fixtures

Engaging Exhibits and Memorable Demos

Several exhibitors left a lasting impression on our team:

  • ADJ and Robe: These booths delivered captivating shows that demonstrated the capabilities of their products.
  • Elation: Featuring live performers, the Elation booth was described by Drew as “show-stopping,” drawing crowds with its dynamic displays.

While the interactive element was limited, these presentations provided valuable insights into how manufacturers are positioning themselves in a competitive market.

Interested in finding out more about these products and how they can enhance your projects? Talk with our team!

Strengthening Connections and Staying Ahead

Networking was another critical aspect of LDI. Andrew spent time with connections from Canto USA and Rose Brand. Alos Drew spent time with representatives from TMB, ADJ, and ETC, building relationships that could prove invaluable for our clients’ future projects. He reflected, “Knowing more about what there is that we can offer our clients is the best thing that we can do. LDI provides a unique opportunity to see firsthand all of the complex offerings so that we can advise our clients on the best way to move forward.”

 

Looking Ahead: Starlite’s Role as a Thought Leader

Attending LDI reinforced Starlite’s commitment to staying at the forefront of technology and innovation. Andrew noted that participation in events like LDI “demonstrates to our vendors and customers that Starlite is committed to staying up-to-date on the latest products and technologies.” The insights gained at LDI will not only enhance our offerings but also ensure that we remain a trusted partner for our clients.

Finally, from the scalability of new K-12 technology to the versatility of LED video walls, the technologies showcased at LDI promise to shape the future of live production and systems integration. Starlite is proud to bring this knowledge back to our clients, helping them achieve their creative visions with confidence and innovation.

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Starlite’s 2024: A Year of Growth, Recognition, and Innovation

Starlite’s 2024: A Year of Growth, Recognition, and Innovation

As we wrap up another incredible year at Starlite, we can’t help but feel a sense of pride and excitement about all we’ve accomplished in 2024. From expanding our team to receiving industry accolades, this year has been nothing short of remarkable. Let’s take a stroll down memory lane and celebrate the highlights that made 2024 truly special.

 

A New Era in Systems Integration

The year kicked off with a bang as we welcomed Dan McKay as our new Vice President of Systems Integration. Dan hit the ground running, introducing a data-driven culture that has transformed our integration department. His leadership has fostered improved communication, sustainable processes, and tangible growth.

But that’s not all! Our integration team leveled up their skills, with two team members, Bill McCormick and Lucas Nguyen, earning their CTS-I certification from AVIXA. We also welcomed Drew Hopkins to our sales team who has adapted quickly and aided in big-bid projects specializing in lighting. We also added Aaron Drobnack to our project management team, further strengthening our capabilities in AV.

 

Integration Team at City Hall

Spotlight Project: Philadelphia’s Historic City Hall. 

One project that truly lit up our year (pun intended!) was the facade lighting work at Philadelphia’s Historic City Hall. This project earned recognition from City Theatrical, Live Design, and Color Kinetics with putting Starlite on the map for large-scale architectural lighting projects.

Check out the City Hall project highlights and our other work here!

Featured from left to right: Ben Tilley (Project Supervisor), Andrew Thompson (Sr. Project Manager), Lucas Nguyen (Integration Technician, CTS-I)

Starlite in the Spotlight

It wasn’t just our projects getting attention – our leadership team also found themselves in the limelight:

Philadelphia Business Journal Corporate Leadership Award

Joe Masciangelo, COO: Honored at the Philadelphia Journal of Business 2024 Corporate Leadership Awards for his 20+ years of dedication to Starlite. 

SJ Biz Executives of the Year

Dan McKay, VP of Systems Integration: Recognized as one of SJ Biz’s 2024 Executives of the Year for his transformative impact on our integration department. 

Celebrating Milestones

At Starlite, we’re all about the long game. This year, we celebrated some impressive work anniversaries:

Kevin Salvatore 15 Years

15 Years: Kevin Salvatore

Purchasing Coordinator

John Andraka 20 Years

20 Years: John Andraka

Production Manager

Joe Masciangelo 20 Years

20 Years: Joe Masciangelo

Cheif Operating Officer

Bob Wolfe 25 Years

25 Years: Bob Wolfe

Lead Estimator

Matt Strickland 25 Years

25 Years: Matt Strickland

Lighting Associate

Jason Danowitz 30 Years

30 Years: Jason Danowitz

VP of Event Technology

Staying Ahead of the Curve

In our fast-paced industry, staying current is crucial. This year, we doubled down on reinforcing vendor relationships through demos and training sessions. From hands-on experience with Allen & Heath consoles to exciting lighting demos, we made sure our team – and our customers – were up to speed with the latest tech.

dLive Master Class

Check out our rundown from our Allen & Heath University’s d Live Training:

New Gear Alert!

Our rental inventory got some exciting new additions in 2024: 

Allen & Heath Avantis Console

 Allen & Heath Avantis Console

ASTERA Tube Kit

ASTERA Tube Kit

Martin MAC Aura XB

Martin MAC Aura XB Fixtures (more in stock)

DVS LED Video Wall

Broadcast-quality DVS LED Video Wall

Empowering Event Technology Excellence

This year marked a significant milestone for our event technology team as we expanded our rental inventory to better serve our clients and elevate our event capabilities. With the addition of cutting-edge equipment, we are now poised to better execute large corporate events and diverse production projects with unparalleled efficiency and creativity over any local competition.

Princeton Festival

The Princeton Festival 

We proudly returned to the Princeton Festival for our third consecutive year, hosted by the Princeton Symphony Orchestra. This year, we supplied everything needed to ensure their outdoor productions were nothing short of spectacular. The off-stage star of the show was Starlite’s recently purchased SRX 906LA line array from JBL. 

Our fleet has grown to include nine vehicles, enabling us to tackle any event technology project in the Mid-Atlantic region and beyond. This expansion not only enhances our logistical capabilities but also reinforces our commitment to delivering high-quality experiences. The strategic investments in our inventory ensure that we are equipped to meet the demands of our clients, providing seamless setup and flawless execution for every event.

Starlite Vehicle Fleet

Thanks to our talented team and new resources, Starlite is more prepared than ever to bring visions to life, whether it’s a corporate gathering, a gala, or a large-scale production. We are excited to leverage these advancements as we continue to push the boundaries of what’s possible in event technology.

Looking Ahead

As we raise a toast to 2024, we’re filled with gratitude for our incredible team, loyal clients, and the exciting projects that came our way. The “Starlite difference” – our team’s unwavering commitment to excellence – continues to shine through in everything we do.

Here’s to another year of pushing boundaries, exceeding expectations, and lighting up the world with our passion and expertise. Cheers to 2024, and bring on 2025!

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Starlite Recognized as One of NJBIZ’s 2024 Businesses of the Year

Starlite Recognized as One of NJBIZ’s 2024 Businesses of the Year

We are thrilled to announce that Starlite has been recognized as one of NJBIZ’s 2024 Businesses of the Year—an acknowledgment that speaks volumes about the dedication and passion that have fueled our journey over the past 40 years.

From our humble beginnings in a garage to becoming a trusted leader in audiovisual and lighting services in the Greater Philadelphia and South Jersey regions, this award reflects not just our growth but our unwavering commitment to our clients, our team, and the industry at large.

A Legacy Built on Innovation and People

At Starlite, we’ve always believed that success isn’t about the size of the business; it’s about the impact we have. While the audiovisual and lighting industries are valued in the billions, Starlite has carved out a niche not defined by scale but by the quality of service and the relationships we build. Our legacy is grounded in the philosophy that people matter most. With many of our team members having been with us for over 25 years, we are proud to be a company that prioritizes empathy, expertise, and a family-like culture.

This recognition from NJBIZ is a testament to that very commitment. We don’t just aim to meet expectations—we strive to exceed them, delivering solutions that resonate with our clients’ visions while ensuring technical excellence. Whether it’s through our cutting-edge lighting and sound equipment rentals, our meticulous systems integration projects, or our comprehensive event technology services, we work every day to create exceptional experiences.

 

Why This Award Matters to Our Clients and Manufacturers

For our clients, this award serves as an affirmation of the trust they’ve placed in us over the years. It’s a recognition that Starlite is more than just a service provider—we are a partner who understands their needs, anticipates challenges, and consistently delivers results that align with their goals. Our dedication to building long-term relationships, combined with our ability to deliver innovative solutions, has allowed us to thrive in a competitive industry.

For our manufacturers, this recognition underlines Starlite’s role as a reliable and valued partner. Our growth and success are a direct reflection of the quality of products and services we offer, and our ability to represent cutting-edge technologies that meet the evolving demands of the AV and lighting industries. Together, we continue to raise the bar for what’s possible in event production, systems integration, equipment rentals, and more.

 

Looking Ahead: Thriving and Evolving

As we celebrate this milestone, we remain focused on the future. Starlite continues to push the boundaries of innovation, striving to stay ahead of the curve and deliver unparalleled value to our clients. Our journey from a small garage startup to a trusted industry staple is far from over. This recognition only fuels our drive to do more, evolve, and  continue lighting the path forward.

Thank you to everyone who has supported Starlite throughout the years—our clients, our manufacturers, and our dedicated team members. We are excited for what the future holds and look forward to continuing to serve you with the same passion, commitment, and excellence that has defined us for the last 40 years.

To learn more about our award-winning services or to discuss your next project with us, feel free to reach out. We’re here to make your vision come to life.

 

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Everything You Need to Know About Projection Technology

Everything You Need to Know About Projection Technology

In the world of visual displays, projection technology has become an essential tool, enabling everything from immersive experiences at live events to engaging presentations in classrooms and boardrooms. With advancements in digital imaging and light sources, projection technology offers diverse solutions for creating impactful, large-format visuals. However, not every solution is the same.

Whether you’re looking to create a dynamic, interactive display or simply need reliable equipment for a presentation, this guide will walk you through the essentials of projection technology. We’ll cover how projection works, explore popular types like LCD, DLP, and laser projectors, and provide insights into which type best suits your specific needs.

How Does Projection Technology Work?

Projection technology transforms digital or analog media into large-scale visuals by projecting an image onto a screen or other surface. This process involves a few key components:

  • Light Source: The heart of any projector is its light source, which illuminates the image. Modern projectors often use lamps, LEDs, or lasers as the primary light source, each impacting brightness, color accuracy, and longevity.
  • Image Processor: Once the digital signal is received, the image processor translates it into a visual format that can be projected. This technology is often LCD (Liquid Crystal Display) or DLP (Digital Light Processing), which use unique methods to create the image on the screen.
  • Lens and Optical System: The lens focuses the processed image and projects it onto the screen, allowing you to adjust the image size and clarity based on the setup.

Each of these components plays a role in defining the quality, brightness, and color accuracy of the projected image. Different technologies, like LCD and DLP, use these components in unique ways to create the ideal projection for specific environments and purposes.

Types of Projectors

With a wide range of projection technologies available today, it’s essential to understand the unique features of each.

LCD (Liquid Crystal Display) Projectors

LCD projectors work by passing light through liquid crystal panels that control the color and brightness of each pixel. This type of projector is known for its vibrant colors and high brightness, making it a popular choice for well-lit spaces such as classrooms, conference rooms, and auditoriums. However, LCD projectors may require more frequent maintenance, as dust particles can impact the image quality over time.

Benefits of LCD Projectors:

  • Bright, vivid colors, ideal for static presentations.
  • Suitable for both small and large spaces.
  • Cost-effective option for high-quality visuals.

DLP (Digital Light Processing) Projectors

DLP projectors use a digital micro-mirror device (DMD) to create images, where thousands of tiny mirrors tilt to control the amount of light reflected. This technology delivers high contrast and sharp images, especially for high-definition content. DLP projectors are often praised for their compact design and lower maintenance requirements since they are less susceptible to dust interference than LCD projectors.

Benefits of DLP Projectors:

  • High contrast ratio and sharp images, great for videos and detailed graphics.
  • Compact design, ideal for portable and home theater setups.
  • Low maintenance due to a sealed chip design that reduces dust buildup.

Laser Projectors

Laser projectors use a laser light source instead of traditional lamps or LEDs, providing exceptional brightness and longer-lasting performance. Known for their high efficiency, laser projectors are often preferred in large venues or environments requiring long hours of continuous use. They offer outstanding color accuracy and consistency, and many laser projectors are virtually maintenance-free, which makes them a reliable option for demanding settings.

Benefits of Laser Projectors:

  • Long-lasting, high-efficiency light source that maintains brightness over time.
  • Excellent color accuracy and stability, ideal for professional applications.
  • Minimal maintenance, reducing the overall cost of ownership.

Interactive Projectors

Interactive projectors add an additional layer of engagement by allowing users to interact directly with the projected image. Often used in classrooms, training environments, and collaborative workspaces, these projectors respond to touch, stylus input, or gesture controls. Interactive projectors are especially valuable for educational settings, where they enhance student engagement and create an immersive learning experience. 

Benefits of Interactive Projectors:

  • Engages users with interactive features, ideal for educational and collaborative environments.
  • Allows for touch or stylus input, making it highly versatile for presentations and learning.
  • Encourages collaboration and audience participation in real time.

 

Selecting the right projector technology often comes down to specific performance needs and the environment in which the projector will be used. Below, we compare the most popular options—Laser, LCD, LED, and DLP projectors—highlighting the differences that can help you make the best choice for your setup.

Comparing Projector Technologies

Laser vs. LCD Projectors

Laser and LCD projectors each have distinct strengths, making them suitable for different use cases.

  • Brightness & Color Accuracy: Laser projectors offer superior brightness levels and color accuracy that remain consistent over time, making them ideal for large venues or professional settings where high-quality visuals are critical. LCD projectors also deliver bright, vibrant colors but can struggle with color accuracy over extended periods as the light source degrades.
  • Longevity & Maintenance: Laser projectors are built for durability, with a long-lasting light source that can outlive traditional lamps for thousands of hours. This means less frequent maintenance and reduced costs over time. LCD projectors, however, may require more regular maintenance to maintain optimal image quality.
  • Ideal Uses: Laser projectors are best suited for professional presentations, large events, or settings where brightness and longevity are top priorities. LCD projectors are often a more budget-friendly choice, fitting well in classrooms and mid-sized conference rooms.

LED vs. DLP Projectors

LED and DLP projectors each have unique qualities, making them suitable for different environments and applications.

  • Energy Efficiency: LED projectors are known for their energy efficiency and longer lamp life, making them an eco-friendly option that reduces the frequency of replacements. DLP projectors, while slightly less energy-efficient, are still a compact, powerful choice with high-quality image output.
  • Image Contrast & Sharpness: DLP projectors excel in contrast and sharpness, especially in high-definition settings, making them ideal for home theaters and presentations where detail matters. LED projectors, though slightly less sharp, provide consistent color over a longer period and are generally more resistant to image degradation.
  • Portability & Setup: LED projectors are often compact and portable, making them ideal for smaller spaces or setups that require easy mobility. DLP projectors are also available in compact models but are known for their robust performance and sharp image quality.

When selecting between these technologies, consider factors such as:

  • Environment (for example, classroom, boardroom, large event space)
  • Frequency of Use (occasional versus continuous operation)
  • Maintenance Preferences (higher upfront cost versus lower maintenance) 

Both laser and DLP projectors are top performers for long-term use in professional or high-definition environments. LED and LCD projectors are excellent for everyday presentations and educational settings, especially where budget considerations are a factor.

 

Understanding Light Projection Technology

The choice of light source impacts not only a projector’s image quality but also its efficiency, maintenance needs, and lifespan. Modern advancements in light sources have expanded the range of applications and increased the visual possibilities for projectors. Here’s why light sources matter and how to decide based on specific projection needs:

The Role of Light Source in Projection Performance

  • Brightness and Clarity: Different light sources bring varying levels of brightness. For example, laser light is known for maintaining consistent brightness over long durations, which is ideal for large, open environments like theaters and event spaces. In contrast, LEDs offer stable color quality and are great for smaller, controlled environments.
  • Energy Efficiency and Lifespan: LEDs and lasers lead the pack in terms of energy efficiency. Unlike traditional lamps, which require periodic replacements, LEDs and lasers offer longer lifespans, making them cost-effective in high-use scenarios like public installations or classrooms.
  • Maintenance Requirements: Traditional lamp-based projectors often require more upkeep due to bulb replacements and cooling needs, while laser and LED projectors generally have lower maintenance demands, making them ideal for continuous operation.

The Future of Light Projection Technology

The market is seeing new hybrid projectors that combine laser and LED technology, offering enhanced brightness with energy efficiency. This blend aims to bring the best of both worlds for versatile environments. With a growing emphasis on sustainability, laser and LED projectors are paving the way as eco-friendly alternatives to traditional lamps, offering reduced energy consumption and less frequent need for component replacements.

What is Projection Mapping Technology?

Projection mapping is an innovative technique that takes projection technology beyond traditional flat surfaces like screens or walls. By using specialized software and projectors, projection mapping allows visuals to be projected onto irregularly shaped objects and surfaces, turning any physical space into a dynamic visual display. This technology has become popular in events, advertising, art installations, and architectural lighting, enabling immersive, larger-than-life experiences. Learn more about projection mapping in our comprehensive guide here.

Trust Starlite as Your Projection Technology Partner

Projection technology has evolved into a powerful tool for creating impactful and immersive visuals across a range of settings, from boardrooms to stadiums. Understanding the different types of projectors—whether LCD, DLP, laser, or interactive—empowers you to select the right equipment that aligns with your environment and needs. Each technology has its unique strengths, and factors like light source, maintenance needs, and image quality play a significant role in the decision-making process.

As innovations like projection mapping push the boundaries of what’s possible, projection technology continues to redefine the ways we experience visuals. Whether you’re planning a large-scale event, looking to upgrade your classroom’s interactivity, or simply need reliable equipment for presentations, the right projector can transform your visual goals into reality. The experienced team at Starlite can help you bring your vision to life with the latest in projection technology.

 

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